Women’s Health App Market

Women’s Health App Market Insight By Type: Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management

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The global Women’s Health App market size is expected to be worth around US$ 15.9 billion by 2030, according to a new report by Vision Research Reports.

The global Women’s Health App market size was valued at US$ 3.3 billion in 2020 and is anticipated to grow at a CAGR of 20.1% during forecast period 2021 to 2030.

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Women’s Health App Market (By Type: Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Report Coverage

Report Scope Details
Market Size US$ 15.9 Bn by 2030
Growth Rate CAGR of 20.1% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Type
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Google Inc.; Withings; Fitbit, Inc.

Growth Factors

 The rising incidence of target disorders and high smartphone penetration is expected to drive the growth of the market. Changes in dietary habits, stress, and consumption of alcohol are key factors responsible for hormonal imbalance among women. Women are susceptible to some diseases, particularly after menopause, such as Osteoarthritis (OA), anemia, obesity, menstrual disorders, depression, and fibromyalgia. With aging and an increasing incidence of obesity, the prevalence of OA is anticipated to grow. According to United Nations, about 10% to 15% of all adults aged over 60 have some degree of OA, and the condition is more prevalent in women.

By Type Analysis

The menstrual health segment dominated the market for women’s health app and accounted for the largest revenue share of 37.0% in 2020. The segment is expected to dominate the market over the forecast period.

The segment holds a significant share due to the high adoption of menstrual health apps globally, along with the inclusion of innovative products and features by key players.

By Regional Analysis

North America dominated the women’s health app market and accounted for the largest revenue share of 40.0% in 2020, owing to the increasing adoption of mobile health apps for tracking menstrual cycles, pregnancy, and fitness along with rising government interest in cutting healthcare costs.

In Asia Pacific, the market for women’s health app is expected to witness the fastest growth over the forecast period due to increased demand for effective healthcare technology combined with a rise in smartphone penetration and increasing internet access. 

Key Players

  • Flo Health, Inc.
  • Clue
  • Apple Inc.
  • Glow, Inc.
  • Google Inc.
  • Withings
  • Fitbit, Inc.

Market Segmentation

  • By Type
    • Fitness & Nutrition
    • Menstrual Health
    • Pregnancy Tracking & Postpartum Care
    • Menopause
    • Disease Management
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa (MEA)
      • South Africa

Table of Contents

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Women’s Health App Market, By Type

7.1.  Women’s Health App Market, by Type, 2021-2030

7.1.1.    Fitness & Nutrition

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Menstrual Health

7.1.2.1.        Market Revenue and Forecast (2017-2030)

7.1.3.    Pregnancy Tracking & Postpartum Care

7.1.3.1.        Market Revenue and Forecast (2017-2030)

7.1.4.    Menopause

7.1.4.1.        Market Revenue and Forecast (2017-2030)

7.1.5.    Disease Management

7.1.5.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Women’s Health App Market, Regional Estimates and Trend Forecast

8.1.  North America

8.1.1.    Market Revenue and Forecast, by Type (2017-2030)

8.1.2.    U.S.

8.1.3.    Rest of North America

8.1.3.1.        Market Revenue and Forecast, by Type (2017-2030)

8.2.  Europe

8.2.1.    Market Revenue and Forecast, by Type (2017-2030)

8.2.2.    UK

8.2.2.1.        Market Revenue and Forecast, by Type (2017-2030)

8.2.3.    France

8.2.3.1.        Market Revenue and Forecast, by Type (2017-2030)

8.2.4.    Rest of Europe

8.2.4.1.        Market Revenue and Forecast, by Type (2017-2030)

8.3.  APAC

8.3.1.    Market Revenue and Forecast, by Type (2017-2030)

8.3.2.    India

8.3.2.1.        Market Revenue and Forecast, by Type (2017-2030)

8.3.3.    China

8.3.3.1.        Market Revenue and Forecast, by Type (2017-2030)

8.3.4.    Japan

8.3.4.1.        Market Revenue and Forecast, by Type (2017-2030)

8.3.5.    Rest of APAC

8.3.5.1.        Market Revenue and Forecast, by Type (2017-2030)

8.4.  MEA

8.4.1.    Market Revenue and Forecast, by Type (2017-2030)

8.4.2.    GCC

8.4.2.1.        Market Revenue and Forecast, by Type (2017-2030)

8.4.3.    North Africa

8.4.3.1.        Market Revenue and Forecast, by Type (2017-2030)

8.4.4.    South Africa

8.4.4.1.        Market Revenue and Forecast, by Type (2017-2030)

8.4.5.    Rest of MEA

8.4.5.1.        Market Revenue and Forecast, by Type (2017-2030)

8.5.  Latin America

8.5.1.    Market Revenue and Forecast, by Type (2017-2030)

8.5.2.    Brazil

8.5.2.1.        Market Revenue and Forecast, by Type (2017-2030)

8.5.3.    Rest of LATAM

8.5.3.1.        Market Revenue and Forecast, by Type (2017-2030)

Chapter 9.    Company Profiles

9.1.  Flo Health, Inc.

9.1.1.    Company Overview

9.1.2.    Product Offerings

9.1.3.    Financial Performance

9.1.4.    Recent Initiatives

9.2.  Clue

9.2.1.    Company Overview

9.2.2.    Product Offerings

9.2.3.    Financial Performance

9.2.4.    Recent Initiatives

9.3.  Apple Inc.

9.3.1.    Company Overview

9.3.2.    Product Offerings

9.3.3.    Financial Performance

9.3.4.    Recent Initiatives

9.4.  Glow, Inc.

9.4.1.    Company Overview

9.4.2.    Product Offerings

9.4.3.    Financial Performance

9.4.4.    Recent Initiatives

9.5.  Google Inc.

9.5.1.    Company Overview

9.5.2.    Product Offerings

9.5.3.    Financial Performance

9.5.4.    Recent Initiatives

9.6.  Withings

9.6.1.    Company Overview

9.6.2.    Product Offerings

9.6.3.    Financial Performance

9.6.4.    Recent Initiatives

9.7.  Fitbit, Inc.

9.7.1.    Company Overview

9.7.2.    Product Offerings

9.7.3.    Financial Performance

9.7.4.    Recent Initiatives

Chapter 10.  Research Methodology

10.1.              Primary Research

10.2.              Secondary Research

10.3.              Assumptions

Chapter 11.  Appendix

11.1.              About Us

11.2.              Glossary of Terms

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