Scented Candles Market by Latest Trends, Leading Key Players, Future Growth, Revenue, Demand Forecast To 2030


The global Scented Candles market size is expected to be worth around US$ 780.8 million by 2030, according to a new report by Vision Research Reports.

The global Scented Candles market size was valued at US$ 603.5 million in 2020 and is anticipated to grow at a CAGR of 8.3% during forecast period 2021 to 2030.

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Scented Candles Market (By Product: Container-based, Pillar, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Report Coverage

Report Scope Details
Market Size USD 780.8 million by 2030
Growth Rate CAGR of 8.3% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Product, Distribution channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Village Candle; Portmeirion Group PLC; Newell Brands; MVP Group International, Inc.; Estée Lauder Companies Inc.; Diptyque Paris; Lalique Group SA; L Brands; NEST New York; Thymes, LLC

Growth Factors

 The growth of the market is being driven by an increase in the number of hotels, restaurants, wellness facilities, and religious institutions. Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.

Report Highlights

The container-based segment dominated the market for scented candles and accounted for the largest revenue share of more than 56.0% in 2020. Customers benefit most from the large range of fragrance options available to them, as well as the ability to personalize the fragrance to their preferences. Many manufacturers offer customized container-based scented candles.

They have been a popular candle choice for generations. The hypermarkets and supermarkets segment is expected to project a CAGR of more than 3.0% in the market for scented candles over the forecast period.  According to The NPD Group in 2020, which measures the sales in department stores and specialist beauty merchants, fragrance sales fell by 17% year-over-year from January 2020 to September 2020.

North America dominated the scented candles market and accounted for the largest revenue share of more than 33.0% in 2020. Although the demand for HDHT goods, including scented candles, was hit during the initial phase of the pandemic, the demand for the same picked up as consumers began to focus on their personal health and wellbeing and spending on small indulgences.

Key Players

  • Village Candle
  • Portmeirion Group PLC
  • Newell Brands
  • MVP Group International, Inc.
  • Estée Lauder Companies Inc.
  • Diptyque Paris
  • Lalique Group SA
  • L Brands
  • NEST New York
  • Thymes, LLC

Market Segmentation

  • Product
    • Container-based
    • Pillar
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
  • Regional
    • North America
      • U.S.
    • Europe
      • U.K.
      • France
      • Germany
    • Asia pacific
      • China
      • Japan
      • India
    • Central and South America
    • Middle East and Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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