Maternity Innerwear Industry has Huge Growth by Top Players- Seraphine; Wacoal; H & M Hennes & Mauritz AB; Hatch Collection LLC


The global Maternity Innerwear market size is expected to be worth around US$ 21.32 billion by 2030, according to a new report by Vision Research Reports.

The global Maternity Innerwear market size was valued at US$ 10.40 billion in 2020 and is anticipated to grow at a CAGR of 10.4% during forecast period 2021 to 2030.

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Maternity Innerwear Market (By Type: Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs; By Distribution Channel: Offline, Online) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Growth Factors

The increased attention of pregnant women on pregnancy fashion, particularly in regions such as North America and Europe, is one of the primary factors boosting the market expansion. As women have become more cautious about wearing fitting dresses, the adoption of various styles of maternity dresses has increased as a result of shifting fashion trends.

Man-made fabrics such as polyester and viscose blends are frequently used in non-pregnancy underwear. Pregnancy underwear is typically made with a higher percentage of cotton, making it not only softer and smoother on your skin but also more breathable. Because you will feel warmer than usual during pregnancy, synthetic garments can rapidly make you feel sweaty; cotton, on the other hand, can keep you cool. 

Report Highlights

In terms of value, maternity briefs dominated the market with a share of 40.5% in 2020. Pregnant women need comfortable underwear that will offer them extra give and won’t pinch and pressure them in all the wrong places as their bodies develop and shift in unexpected ways.

The offline channel segment led the market and held a share of 79.8% in 2020. There are many consumers that prefer to buy maternity innerwear products through offline stores as these stores have a variety of options available in terms of color, type, and material. The main advantage of an offline retail store is that consumers can touch and feel the product before making a purchase decision.

The online channel segment is expected to witness the fastest growth over the forecast period. The rise of the online category can be ascribed to technical improvements and the increasing importance given to online platforms for maternity innerwear, particularly by consumers looking for bargains.

Asia Pacific held the largest share of 51.3%. The need for various types of maternity clothes is supplemented by the increasing spending power of the people, which is a key factor expected to fuel the regional market growth in the forecast period. Consumers in China have a high level of trust in multinational brands and products. Western trademarks are synonymous with high quality and most importantly, safety.

Key Players

  • Seraphine
  • Wacoal
  • H & M Hennes & Mauritz AB
  • Hatch Collection LLC
  • MamaCouture
  • Hotmilk Lingerie
  • Belabumbum
  • Fresh Venturz LLP
  • Clovia
  • Triumph Holding AG
Report Coverage Details
Market Size US$ 21.32 billion by 2030
Growth Rate CAGR of 10.4% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Type, distribution channel
Regional Scope North America, Latin America, Europe, Asia Pacific, MEA
Companies Mentioned Seraphine; Wacoal; H & M Hennes & Mauritz AB; Hatch Collection LLC; MamaCouture; Hotmilk Lingerie; Belabumbum; Fresh Venturz LLP; Clovia; Triumph Holding AG

Market Segmentation

  • Type Outlook
    • Maternity/Nursing Bras
    • Camisoles
    • Shapewear
    • Maternity Briefs
  • Distribution Channel Outlook
    • Offline
    • Online
  • Regional Outlook
    • North America
      • U.S.
    • Europe
      • U.K.
      • Germany
    • Asia Pacific
      • China
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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