Healthcare Customer Data Platform Market Present Scenario and Growth Prospects 2021-2030


The global Healthcare Customer Data Platform market size is expected to be worth around US$ 3.6 billion by 2030, according to a new report by Vision Research Reports.

The global Healthcare Customer Data Platform market size was valued at US$ 225.4 million in 2020 and is anticipated to grow at a CAGR of 28.2% during forecast period 2021 to 2030.

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Healthcare Customer Data Platform Market (By Component: Software, Services; By Deployment Mode: On-premise, Cloud-based; By Organization Size: Large Enterprises, Small & Medium-sized Enterprises; By Application: Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention and Engagement, Security Management) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Report Coverage

Report Scope Details
Market Size US$ 3.6 Billion by 2030
Growth Rate CAGR of 28.2% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Component, Deployment Mode, Organization Size, Application
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Microsoft; Mercury Healthcare, Inc.; Tealium, Inc.; Innovaccer Inc.; Adobe; Treasure Data, Inc.; Skypoint Cloud Inc.; Solix Technologies, Inc.;, Inc.;Reltio

Growth Factors

 Customer data platforms integrate a variety of information, structured as well as unstructured, and work with various data sets to transform the results into useful insights to drive the growth of the business. Customer data platforms draw out the insights with the help of sources such as personally identifiable information, third-party data, and streaming data of customer journey. The customer journey sources include user-level data, email cookies, contact numbers, social media profiles, purchase history, website trackers, emails, and CRM data.

Customer data platform offers potential solutions for businesses to recover from the impact of the pandemic. The pandemic has raised interest in information technology solutions to manage patient data. The social distancing and stay-at-home norms encouraged customer interactions B2B as well as B2C. Marketers are interested in technologies to collect customer data from digital channels. Customer data platforms work on the collection, unification, and workable data insights.

By Component Analysis

the software segment dominated the market and held the largest revenue share of 77.6%. The segment is anticipated to showcase the fastest CAGR over the forecast period from 2021 to 2028. Customer data platforms are packaged software that assembles a comprehensive view of each customer and unifies the data for analysis.

by acquiring fragments of customer data from various source channels. Some customer data platform systems go beyond just assembling customer data to include analysis and offer campaign functions of their own.

By Deployment Mode Analysis

The cloud-based deployment model dominated the market and accounted for the largest revenue share of 72.1% in 2020. The segment is likely to witness the fastest CAGR over the forecast period due to the quick access, higher flexibility, easier data back up, and lower handling costs.

By Application Analysis

the predictive analytics segment dominated the market and accounted for the largest revenue share of 25.9%. With the help of predictive modeling, customer data platforms can turn big volumes of data into usable insights that can guide business marketing decisions.

The personalized recommendations segment is anticipated to witness the fastest growth rate over the forecast period from 2021 to 2030. The delivery of meaningful, tailored, and relevant insights from customer data are crucial for brands to understand their customer preferences.

By Organization Size Analysis

the large enterprises segment dominated the market and held the largest revenue share of 65.2%. This is owing to the growing demand for data platforms by larger organizations. Larger enterprises, such as big hospitals, deal with a huge volume of patient data and they require data being tracked across various channels.

By Regional Analysis

North America dominated the healthcare customer data platform market and accounted for the largest revenue share of 51.0%. The segment is likely to maintain its position throughout the forecast period. The market growth can be attributed to the higher adoption of technology, growing digital literacy, development of information technology infrastructure, and the presence of key market players in the region.

Key Players

  • Microsoft
  • Mercury Healthcare, Inc.
  • Tealium, Inc.
  • Innovaccer Inc.
  • Adobe
  • Treasure Data, Inc.
  • Skypoint Cloud Inc.
  • Solix Technologies, Inc.
  •, Inc.
  • Reltio

Market Segmentation

  • By Component
    • Software
    • Services
  • By Deployment Mode
    • On-premise
    • Cloud-based
  • By Organization Size
    • Large Enterprises
    • Small & Medium-sized Enterprises
  • By Application
    • Personalized Recommendations
    • Predictive Analytics
    • Marketing Data Segmentation
    • Customer Retention and Engagement
    • Security Management
    • Others
  • Regional
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • Japan
      • China
      • India
      • Australia
      • South Korea
    • Latin America
      • Brazil
      • Mexico
      • Argentina
    • Middle East & Africa
      • South Africa
      • Saudi Arabia

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The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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