Flavored Water Market Will Reach US$ 39.56  Bn by 2030


The global Flavored Water market size is expected to be worth around US$ 39.56 billion by 2030, according to a new report by Vision Research Reports.

The global Flavored Water market size was valued at US$ 20.50 billion in 2020 and is anticipated to grow at a CAGR of 15.3% during forecast period 2021 to 2030.

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Growth Factors

Increasing consumer preference for healthy alternatives to sugary soft drinks is the major factor driving the market growth. Moreover, the product contains a good amount of minerals and vitamins, which help maintain blood pressure levels and improve bone health, brain health, and immunity. The sparkling product segment dominated the market with the largest revenue share in 2020.

In 2020, the supermarkets & hypermarkets distribution channel held the largest revenue share of the market. The factors, such as easy product accessibility, well-organized shelves, and provision of home delivery and “click and collect” services, have boosted the sales of the products through these distribution channels. Lately, products containing vitamins and flavors including orange, lemon, apple, and mixed berry have been making space on supermarket shelves. North America dominated the market in 2020 accounting for the highest revenue share owing to the high product consumption as a healthier alternative to other sugary carbonated beverages. The presence of a large number of manufacturers in North America will further boost market growth over the forecast years. 

Report Highlights

The supermarkets & hypermarkets segment accounted for the largest revenue share of over 55% in 2020 and will grow further at a steady CAGR from 2021 to 2028. A large number of consumers prefer buying bottled water from supermarkets & hypermarkets due to the shopping experience. Services, such as home delivery and click & collect, at several supermarkets have also been attracting consumers. Walmart, Carrefour, Woolworths, Magnit, and Edeka are among the leading supermarket chains across the globe.

Convenience stores are also a prominent distribution channel for the market. With the growing number of convenience stores, product sales through this distribution channel have been rising significantly over the years. The online distribution channel segment is expected to register the fastest CAGR of more than 11% over the forecast period. The provision of competitive pricing and hassle-free home delivery are driving the growth of this sales channel. Furthermore, the high penetration of the Internet across the globe is expected to boost product sales via online platforms over the coming years.

The sparkling product segment accounted for the highest revenue share of more than 72% in 2020 and is estimated to expand further at a steady CAGR from 2021 to 2030. The increase in demand for flavored bubbly and fizzy hydration products is projected to drive the segment growth. The sparkling variants are increasingly preferred owing to their taste, fizz, and health benefits. Several brands including Nestlé Pure Life offer a range of zero-calorie and zero-sweetener flavored products in different fruit flavors.

However, the still product segment is expected to register the fastest CAGR during forecast years. The availability of a wide range of still water products that are enriched with minerals, antioxidants, vitamins, and caffeine is estimated to boost the segment growth in the years to come. Furthermore, the perception about sparkling drinks that they cause low bone mineral density and tooth decay has been encouraging many consumers to shift towards still alternatives.

North America accounted for the largest revenue share of over 37% in 2020 and will expand further at a steady CAGR from 2021 to 2030 due to the rising product consumption as a healthy alternative to other carbonated drinks. Several popular brands, such as bubbly, AHA, Talking Rain, Nestlé Pure Life, Perrier, Schweppes, and LaCroix, offer a wide range of products in the region. Thus, the increased accessibility of the product has been boosting product adoption in the region.

Europe holds a significant share of the global market. Natural flavored and naturally carbonated waters with high levels of minerals make it more appealing to health-conscious consumers. The flavors added to the drinks are often obtained from natural fruit extracts. The product sales are strong in several countries, such as Germany, the U.K., Italy, Spain, and France, where the product is often served with meals in restaurants.

Report Coverage Details
Market Size US$ 39.56 billion by 2030
Growth Rate CAGR of 15.3% From 2021 to 2030
Base Year 2020
Forecast Year 2021 to 2030
Segments Covered Product, Distribution Channel, Region
Companies Mentioned Nestlé, Talking Rain, PepsiCo, Inc., The Coca-Cola Company, Hint, Inc., Spindrift, National Beverage Corp., Sanpellegrino S.P.A., KeurigDr Pepper, Inc., Saratoga Spring Water Company

Key Players

  • Nestlé
  • Talking Rain
  • PepsiCo, Inc.
  • The Coca-Cola Company
  • Hint, Inc.
  • Spindrift
  • National Beverage Corp.
  • Sanpellegrino S.P.A.
  • KeurigDr Pepper, Inc.
  • Saratoga Spring Water Company

Market Segmentation

  • Product Outlook
    • Sparkling
    • Still
  • Distribution Channel Outlook
    • Supermarkets & Hypermarket
    • Convenience Stores
    • Online
    • Others
  • Regional Outlook
    • North America
      • The U.S.
    • Europe
      • Germany
      •  U.K.
    • Asia Pacific
      • China
      • Japan
    • Central & South America
      •  Brazil
    • Middle East & Africa
      • South Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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