Customized Premixes Market To Power And Cross USD 2.31 Bn By 2028


The global Customized Premixes market size is expected to be worth around US$ 2.31 billion by 2028, according to a new report by Vision Research Reports.

The global Customized Premixes market size was valued at US$ 1.41 billion in 2020 and is anticipated to grow at a CAGR of 6.7% during forecast period 2021 to 2028.

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Growth Factors

The market growth is primarily attributed to growing consumer inclination towards consuming nutritious products to overcome the existing health issues or ward off illness and maintain a healthy lifestyle.

Fortified foods possess medical properties that provide healing benefits apart from energy and essential nutrients. Additionally, various awareness campaigns run by government agencies, non-governmental organizations, and key market players have boosted consumer understanding pertaining to the nutritional benefits of the customized premixes, which, in turn, is projected to fuel the market growth. For instance, in November 2019, Koninklijke DSM N.V. launched a campaign in Chennai to increase awareness among the consumers about health issues caused by iron deficiency and promote the consumption of fortified foods.

Vitamins and minerals are the most widely consumed premixes globally as these nutrients are essential to maintain a healthy lifestyle. Vitamins such as vitamin A, C, and D as well as minerals such as potassium, calcium, selenium, and manganese are used in various applications, including food and beverages, and nutrition products, due to their superior benefits, such as improved bone health, skin health, immune system, and energy metabolism.

Report Highlights

The vitamins-based nutrient segment led the industry and accounted for more than 36.04% share of the global revenue in 2020. The widespread use of vitamin premixes in a broad range of applications, including beverages, dairy products, cereals, dietary supplements, sports nutrition, and infant nutrition, is likely to augment the segment growth over the upcoming years.

The minerals-based nutrient segment is likely to witness substantial growth over the forecast period on account of its growing incorporation in manufacturing dairy and cereal products, such as milk, yogurt, cream cheese, and oatmeal. Minerals provide superior health benefits, such as bone health, nerve transmission, muscle contraction, blood pressure regulation, and immune system health.

Nutraceuticals-based premixes are expected to witness steady growth over the next few years owing to the increasing consumption of food supplements, specialty nutrition products, functional drinks, and energy drinks across the globe. The rising level of disposable income, changing lifestyle, and shift in trend towards healthier dietary intake are likely to promote the consumption of nutraceuticals among consumers, thereby fueling the segment growth.

The powder-based premixes segment led the industry and accounted for more than 57.03% share of the global revenue in 2020. The powdered form of premixes is widely preferred over its liquid counterpart owing to its superior benefits, including cost-effectiveness, convenient packaging, stability, and flexibility. Powder premixes are also being preferred for supplements that are consumed in large quantities.

The liquid premixes are flexible with dosing and are absorbed faster. The liquid form offers ease of mixing in various formulations due to the presence of high-water content. Additionally, the liquid form is popular in the food and beverage industry on account of better suitability for making products, such as yogurt, smoothies, and energy drinks.

Micronutrients are crucial for a well-functioning immune system. Vitamins, selenium, zinc, and iron are the most commonly used micronutrients for the proper functioning of the immune system. Vitamin C and vitamin D play a key role in boosting immunity in individuals. The spread of COVID-19 has resulted in a significant increase in the consumption of nutritious products to boost immunity.

Functional foods fortified with minerals and vitamins are being widely consumed for improving bone and joint health. Rising consumer inclination towards the use of bone health supplements from an early age to prevent and/or reduce complications at a later stage is likely to augment the product demand.

The food and beverage segment led the market and accounted for more than 48.03% share of the global revenue in 2020. Customized premixes are widely used in producing beverage products, such as nutritional drinks, carbonated water, energy drinks, sports drinks, fruit juices, isotonic beverages, and other non-carbonated beverages. Additionally, increasing usage of customized premixes in manufacturing food products, including dairy, cereals, and bakery and confectionaries, is likely to propel the segment growth over the upcoming years.

The busy lifestyle, which encourages on-the-go eating trends, has resulted in the prevalence of chronic diseases, such as heart diseases, cancer, and diabetes, across various demographics of the population. Therefore, the rising consumption of nutrient-rich and fortified food products is anticipated to augment the demand for customized premixes in the food and beverages industry.

The consumption of dietary supplements has increased at a significant rate as a result of changing lifestyles, an aging population, and rising health consciousness among consumers. Additionally, an increase in the number of weight management programs is likely to fuel the demand for dietary supplements, thereby driving the demand for customized premixes over the upcoming years.

The growing incorporation of vitamins, minerals, and amino acids in manufacturing nutrition products in various industries, such as infant nutrition, clinical nutrition, and sports nutrition, is likely to fuel the segment growth. Furthermore, growing concerns regarding the health of infants and mothers are likely to fuel the demand for clinical nutrition products, which, in turn, is projected to drive the segment.

North America dominated the market and accounted for over 36.04% share of the global revenue in 2020. High demand for micronutrient enriched food products due to the prevalence of chronic diseases, such as diabetes, cancer, and osteoporosis, is the prime factor propelling the regional market growth. The presence of key premixes manufacturers, such as Prinova Group LLC and ADM Animal Nutrition, is another important factor propelling the industry growth in the region.

The growing consumption of nutritional supplements among the aging population in North America is likely to drive the demand for customized premixes in the dietary supplement application. As per CRN Consumer Survey on Dietary Supplements in 2020, around 78% of adults in the U.S. consume dietary supplements. Additionally, with the growing aging population in the country, the demand for new and innovative functional products has increased significantly, which, in turn, is anticipated to positively influence the market growth in North America.

The market in Europe is driven by high consumption of healthy and nutritional drinks, particularly sports drinks and energy drinks, among the youngsters and working population. Additionally, increasing health consciousness among the consumers in the region is fueling the demand for premixes-based fortified foods that promote better health, increase longevity, and prevent the onset of chronic diseases.

The market in Asia Pacific is projected to witness substantial growth over the upcoming years on account of increasing consumption of dietary supplements and healthy foods, coupled with growing health awareness and rising per capita disposable income. The demand for fortified staple food products increased rapidly amid the COVID-19 outbreak in the region, particularly in Southeast Asian countries.

Key Players

  • Koninklijke DSM N.V.
  • Glanbia plc
  • Corbion N.V.
  • Vitablend Netherland B.V.
  • Prinova Group LLC
  • Jubilant Life Sciences Limited
  • SternVitamin GmbH & Co. KG
  • Wright Enrichment Inc.
  • Provimi Animal Nutrition India Pvt. Ltd.
  • Utrix S.A.L
  • ADM Animal Nutrition
  • Pristine premixes
  • BI Nutraceuticals
  • Farbest Brands
  • Piramal Group

Market Segmentation

  • Nutrient Outlook 
    • Vitamins
    • Minerals
    • Amino Acids
    • Nucleotides
    • Nutraceuticals
    • Others
  • Form Outlook 
    • Powder
    • Liquid
  • Function Outlook
    • Bone Health
    • Skin Health
    • Energy
    • Immunity
    • Digestion
    • Others
  • Application Outlook 
    • Food & Beverages
      • Beverages
      • Dairy Products
      • Cereals
      • Bakery & Confectionary
      • Others
    • Dietary Supplements
    • Nutrition Products
    • Others
  • Regional Outlook
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • U.K.
      • Italy
      • Spain
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
    • Central & South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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