Global Complete Nutrition Products Market 2021 Top Companies report covers, Industry Outlook | In-depth Analysis Business Opportunities and Showing Impressive Growth by 2030


The global complete nutrition products market size is expected to be worth around US$ 9.9 billion by 2030, according to a new report by Vision Research Reports.

The global complete nutrition products market size was valued at US$ 6.9 billion in 2020 and is anticipated to grow at a CAGR of 9.0% during forecast period 2021 to 2030.

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Complete Nutrition Products Market (By Product: Powder, RTD Shakes, Bars; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online, Others) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Report Coverage

Report Scope Details
Market Size USD 9.9 billion by 2030
Growth Rate CAGR of 9.0% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Product, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; YFood Labs GmbH

Growth Factors

 Growing consumer inclination towards ready-to-eat or on-the-go products, owing to busier lifestyles and hectic work schedules, is driving the demand for complete nutrition products.

Increasing working population in both developed and developing nations and rising single households that have less time to cook or prepare meals are factors anticipated to propel market growth. Moreover, convenient food products in the form of bars and RTD shakes are easily accepted by consumers owing to their on-the-go lifestyles. The rising demand for high quality, organic, and unique taste is further likely to drive the market.

Report Highlights

The powder segment dominated the market for complete nutrition products and accounted for the largest revenue share of 64.3% in 2021 and is expected to maintain dominance over the forecast period.

the RTD shakes segment is projected to register the fastest CAGR of 10.8% from 2021 to 2030. The rapidly increasing demand for convenient and cost-efficient nutrition products is driving the adoption of RTD shakes among most consumers.

The bars segment accounted for a revenue share of more than 10.0% in 2021 and is expected to register a CAGR of 12.2% from 2021 to 2030.

The supermarkets and hypermarkets dominated the market for complete nutrition products and accounted for the largest revenue share of over 53.6% in 2021.

The online distribution channel segment is projected to register the fastest CAGR of 12.7% from 2021 to 2030. Online distribution channels are gaining popularity due to the high levels of convenience offered.

The convenience stores segment is projected to register a CAGR of 10.3% from 2021 to 2030.The widespread presence of such stores makes them one of the most convenient stops for purchasing complete nutrition products along with other daily necessities.

North America dominated the complete nutrition products market and accounted for the largest revenue share of over 52.0% in 2021.This growth is owing to the rising health-related concerns such as obesity and diabetes among young consumers are propelling the demand across North America.

In Asia Pacific, the market for complete nutrition products is expected to witness a CAGR of 10.4% from 2021 to 2030. The major factor driving the market in Asia Pacific is the strong demand for complete nutrition products primarily from economies such as China, Japan, Taiwan, Australia, and India. Global players are expanding their reach by investing in lucrative markets across Asia which is expected to fuel the regional market growth.

Key Players

  • Huel Inc.
  • Soylent
  • IdealShape
  • SlimFast
  • LadyBoss
  • RSP Nutrition
  • Numix
  • MuscleBlaze
  • Jimmy Joy
  • YFood Labs GmbH

Market Segmentation

  • Product
    • Powder
    • RTD Shakes
    • Bars
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others
  • Regional
    • North America
      • U.S.
    • Europe
      • Germany
      • U.K.
    • Asia Pacific
      • China
      • Japan
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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