Cat Litter Products Market Will Reach US$ 23.44  Bn by 2030


The global Cat Litter Products market size is expected to be worth around US$ 23.44 billion by 2030, according to a new report by Vision Research Reports.

The global Cat Litter Products market size was valued at US$ 10.78 billion in 2020 and is anticipated to grow at a CAGR of 8.4% during forecast period 2021 to 2030.

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Cat Litter Products Market (By Product: Clumping, Conventional; By Raw Material: Clay, Silica, Others; By Distribution Channel: Retail & Supermarkets, Online Platform) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Growth Factors

Increasing number of cat owners across the globe is expected to positively impact market growth. Most cat owners prefer not to let their cats outside of the house owing to human hostility and adverse weather conditions. These factors are expected to drive product demand over the forecast period. On the basis of distribution channels, the market is segmented into retail & supermarket and online platforms.

Consumer inclination towards a one-stop shopping experience is generating higher product sales through the retail & supermarket channel. However, the online platform segment is projected to witness the fastest CAGR from 2021 to 2030 owing to the rising usage of smartphones across the country. The retail and supermarkets segment accounted for a market share of 86.6 % in 2020. This segment is projected to grow at a steady CAGR during the forecast period. As per the Packaged Facts survey data, supermarkets, such as Walmart, top the list as cat litter products destinations among cat owners.

Consumers are more likely to opt for lower-priced non-discretionary pet products, such as and cat litter products. Companies are facing adverse effects; for instance, several companies are meeting the increasing consumer demand but are facing distribution and inventory issues down the supply chain. The demand for traditional litter products is driven by a high preference for complete odor removal that is associated with cat urine and feces. Conventional products are commonly made up of wood chips and non-biodegradable clay matter, calcium silicate, and clay crystals. 

Report Highlights

The clay segment accounted for the maximum revenue share of more than 93% in 2020 and is expected to grow at a significant CAGR from 2021 to 2030. The growing usage of clay in the production of cat litter products due to its highly absorbent and solid-formation properties boosts the segment growth. Moreover, products made from clay are more economical compared to other materials, which makes it a preferred choice among middle-income and multi-cat households. Moreover, such products are dust-free and unscented, which reduces the risk of any respiratory ailments.

The retail and supermarkets segment accounted for the highest revenue share of more than 76% in 2020. The segment is estimated to expand further at a steady CAGR during the forecast period owing to the increasing consumer inclination toward a one-stop shopping experience. As per the Packaged Facts survey data, supermarkets, such as Walmart, top the list as cat litter products destinations among cat owners.

The online platform segment is expected to register the fastest CAGR from 2021 to 2030. The growth of this segment can be attributed to the technological advancements and rising popularity of online shopping portals. In addition, the availability of a variety of international brands, heavy discounts, free shipping services, and easy return policies offered by online platforms are boosting product sales through this distribution channel.

The clumping segment dominated the market in 2020 accounting for a revenue share of 86.0%. Consumers are more inclined to ease up the process of cleaning cat urine and feces through clumped litter owing to better scoopability and odor control techniques. Increasing adoption of cats as pets along with rising spending on pet care products is propelling the demand for various types of cat litters. Clumping litter is increasingly gaining consumer attention as cat urine and feces can be removed easily without having to empty the litter box.

North America led the global market in 2020 accounting for a revenue share of over 49%. The region is estimated to remain dominant growing at a steady CAGR over the forecast period owing to the rise in the number of cat owners, which boosts the product demand. This growth can be credited to the rising demand for cat litter products in the region.

Report Coverage Details
Market Size US$ 23.44 billion by 2030
Growth Rate CAGR of 8.4% From 2021 to 2030
Base Year 2020
Forecast Year 2021 to 2030
Segments Covered Product Type, Raw Material, Distribution Channel, Region
Companies Mentioned The Clorox Company; Nestlé S.A.; Oil-Dri Corporation of America; Church & Dwight Co., Inc.; Pettex Ltd.; Dr. Elsey’s; Eco-Shell, Inc. (Naturally Fresh Cat Litter); RETTENMAIER & SÖHNE GmbH + Co KG (JRS); H. von Gimborn GmbH; Kent Corp.; Intersand; Sinchem Silica Gel Co., Ltd.; Weihai Pearl Silica Gel Co., Ltd.; Cereria Ronca Srl; Silgan Holdings, Inc.

Key Players

  • The Clorox Company
  • Nestlé S.A.
  • Oil-Dri Corporation of America
  • Church & Dwight Co., Inc.
  • Pettex Ltd.
  • Dr. Elsey’s
  • Eco-Shell, Inc. (Naturally Fresh Cat Litter)
  • H. von Gimborn GmbH
  • Kent Corp.
  • Intersand
  • Sinchem Silica Gel Co., Ltd.
  • Weihai Pearl Silica Gel Co., Ltd.
  • Cereria Ronca Srl
  • Silgan Holdings, Inc.

Market Segmentation

  • Product Type Outlook
    • Clumping
    • Conventional
  • Raw Material Outlook
    • Clay
    • Silica
    • Others
  • Distribution Channel Outlook
    • Retail & Supermarkets
    • Online Platform
  • Regional Outlook
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • France
      • Germany
      • Spain
      • Italy
    • Asia Pacific
      • India
      • China
      • South Korea
      • Japan
    • Central & South America
      • Brazil
      • Mexico
    • Middle East & Africa
      • South Africa

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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