Athleisure Market to Hit $560.90 Billion By 2030

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The global athleisure market size is expected to be worth around US$ 560.90 billion by 2030, according to a new report by Vision Research Reports.

The global athleisure market size was valued at US$ 290.73 billion in 2020 and is anticipated to grow at a CAGR of 9.6% during forecast period 2021 to 2030.

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Athleisure Market (By Type: Mass, Premium; By Product: Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others), Shirts, Leggings, Shorts, Others; By End-user: Men, Women, Children; By Distribution Channel: Online, Offline) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Report Coverage

Report Scope Details
Market Size USD 560.90 billion by 2030
Growth Rate CAGR of 9.6% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Type, Product, End-user, Distribution channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Hanes Brands, Inc.; Adidas AG; Vuori; PANGAIA; Under Armour, Inc.; Outerknown; Eileen Fisher; Patagonia, Inc.; Wear Pact, LLC; Lululemon Athletica

Growth Factors

 People require attire that is both comfortable and stylish. Athleisure is defined as a combination of athletic and casual leisure activities and thus, the sector is growing at a rapid pace. It is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and a more health-conscious consumer engaging in more athletic activities and requiring performance clothing for these activities.

According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.

By Type Analysis

The mass athleisure type segment accounted the global market with a revenue share of more than 65% in 2020. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are considered work-appropriate.

the premium type segment is expected to register the fastest CAGR from 2021 to 2030. Athleisure brands have been exploring untapped segments in the sportswear market, particularly workwear. Many brands and companies have been combining trendy workwear with athleisure and have been offering these products at affordable prices.

By Product Analysis

The shirts segment held the market with a revenue share of over 33% in 2020. However, the yoga apparel segment is estimated to account for the highest revenue share by 2028 growing at the fastest CAGR from 2021 to 2028. The growing popularity of yoga as a mind-body fitness activity has led to an increasing number of yoga enthusiasts all over the world.

Manufacturers are launching new products made using durable, strong, and quality materials for various physical activities, like yoga, cycling, running, mountain climbing, snowboarding, skiing, and sailing. Leggings are also an essential component of athleisure wear, particularly in the women’s segment, as they are multi-purpose and can easily translate from activewear to casual wear.

By End-user Analysis
The women segment dominated for the largest revenue share of more than 42% in 2020. Increasing participation of women in sports and fitness is likely to proliferate segment growth. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year.

An increasing number of women taking membership in a sports club is also expected to drive market growth. Product launches, collaborations, expansions into new markets, and innovations in athleisure wear are also driving this segment’s growth.

By Distribution Channel Analysis

 The online segment accounted the global market in 2020 with a revenue share of over 56%. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. Moreover, due to the pandemic, the fashion industry has become more uncertain than ever.

social media marketing, influencer programs, and online engagement campaigns have the power to influence consumers’ shopping behavior and product choices. Leading brands, such as Adidas and Nike, have been marking their presence online to gain the attraction of consumers.

Independent businesses are making use of online purchasing and social media marketing to promote high-quality gear. More individuals are shopping online and the trend is anticipated to continue over the next few years. COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers, which will drive the online segment growth.

By Regional Analysis

North America held for the highest revenue share of more than 34% and will expand further at a steady CAGR from 2021 to 2030. The growing apparel & textile sector in the region is expected to drive market growth. According to the National Council of Textile Organizations, the U.S. textile and apparel market was valued at USD 70 billion when measured by the value of industry shipments in 2018.

Key Players

  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori
  • PANGAIA
  • Under Armour, Inc.
  • Outerknown
  • Eileen Fisher
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica

Market Segmentation

  • Type
    • Mass
    • Premium
  • Product
    • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)
    • Shirts
    • Leggings
    • Shorts
    • Others
  • End-user
    • Men
    • Women
    • Children
  • Distribution Channel
    • Online
    • Offline
  • Regional
    • North America
      • U.S.
    • Europe
      • Germany
      • U.K.
    • Asia Pacific
      • China
      • India
    • Central & South America
      • Brazil
    • Middle East & Africa
      • UAE

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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